Global Brand Strategist Vacancy In Afterpay Touch

Hiring Organization / Company: Afterpay Touch
Basic Salary: To Be Discussed
Employement Type: Full-Time

Job Details:

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded five years ago in Sydney, Australia, Afterpay has over 13.1 million active customers globally and more than 74,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases.
Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

The Opportunity

This role will work closely with the global brand team, regional brand managers, cross functional marketing specialists, and product managers to enhance Afterpay’s brand visibility and market share. The ideal candidate will balance creative, analytical, and strategic thinking. Conduct analysis and market research to understand customer behavior, then use that information to develop global marketing strategies that raise brand awareness, drive customer growth, improve Afterpay’s brand positioning, and generate revenue. This role will work on a portfolio of products and marketing initiatives that play meaningful roles in people’s lives and are seeking to contribute even more greatly to their financial wellness.

We are much more than our job descriptions, but here’s where you will begin….
Architect a scaling and purpose-led brand portfolio:
Drive understanding of the fin-tech space and specifically BNPL, including understanding of culture, consumer, category, company, and communications landscape
Determine cultural and consumer truths
Develop brand stories with the global brand team
Combine analytical and creative elements, using specific data to devise a short- or long-term strategy to position the brand and build market share.
Deliver ideas and concepts that set Afterpay apart from competitors, creating a strong position for market growth and recognition across various media channels.
Define the areas of impact that the brand can take action and create value against in authentic ways
Activate our products and merchants through brand-led consumer journeys
Understand the consumer journey, including key moments and relationship needs and satisfiers, entry and exit points
Develop the go-to-market ecosystem on global initiatives, including advertising, content, social, CRM, activations and media in partnership with regional teams
Design the ideal consumer experience with partnership with cross-functional marketing team
Partner with product, retail and regional teams and making strategic recommendations to inform technology and marketing decisions
Inspiring compelling creative in partnership with our Creative teams
Develop and evolve the global brand campaign
Produce imaginative insights that fuel ideas, including designing and conducting and reviewing research and analysis as helpful
Craft creative briefs that stimulate Creative teams as well as partner with Creative to ensure work is on strategy and meets client objectives
Act as a trusted strategic advisor to regional teams, proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on
Ensuring strategies are delivering on marketing goals and providing input into measurement and optimization, in partnership with our growth and regional teams
Storytelling in ways that make the complex simple and the simple compelling
Working with Regional Strategy teams across all regions — AU, NZ, NA, and EMEA — to ensure strong integration of the brand platform and coordinated deployment
Partnering with other Strategists on the business
Lead the global strategic governance best practice and capabilities sharing across regional and local markets

Who are you? (Qualifications)
Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay.

An experienced integrated Strategy leader, with brand planning + digital strategy expertise
Experience with purpose-driven brands and consumers
Work in the financial space preferred
Retailer experience preferred
Global / international brand experience preferred
Understanding of and ability to work with brand strategy, content strategy, social strategy, experience strategy
Omnichannel ecosystem development experience across paid, owned, earned and ability to work with Media partners
Talent and experience working with Creative partners
Ability to work with Technology partners and knowledge of mar-tech
Understanding of performance and ability to work with Data & Analytics
Resourcefulness at identifying and conducting research (primary + secondary; qualitative + quantitative) and analysis
10+ years directly-related experience
Exceptional communication skills — on the page and in presentation
Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver

How we reward you.
We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.

We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents.

We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.

How to Apply:
We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!

Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.

Job Location Information:
City: San Francisco
State: Ca
Country: Us
Location: San Francisco, Ca

Date Posted: 2021-04-07
Job Listing No# : 35642

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